Consumer Confidence About Business Cleaning Procedures

6/15/2020 (Permalink)

According to the latest research*, consumers have varying perspectives regarding the cleanliness of different businesses in the era of COVID-19. That means just the type of business you run may impact your customers’ level of confidence in your cleaning procedures. The following list of businesses is ranked based on percentage of consumers who are extremely or very confident in the cleanliness of their facilities.

1. High-end grocery store (Whole Foods, Fresh Market, etc.): 52%
2. National grocery store (Kroger, Publix, Safeway, etc.): 47%
3. National big box retailer (Wal-Mart, Target): 38%
4. National electronics/technology store (Best Buy, Fry’s, etc.): 37%
5. Fast casual chain restaurant (Chili’s, Applebees, etc.): 37%
6. Fast food chain restaurant (McDonalds, Taco Bell, etc.): 35%
7. Small retailer in a local outdoor/strip mall (boutique clothing store, etc.): 35%
8. Department store (Macy’s, Sears, etc.): 34%
9. Clothing Store in a local indoor mall (Gap, American Eagle, H&M, etc.): 33%
10. Neighborhood bar/pub: 25%

Regardless of your business, your consumers’ expectations of cleanliness have likely increased, and you will need to prove you are doing all you can to prioritize their health and safety. Our Certified: SERVPRO^®Cleaned program can help you by providing high-level disinfecting services, as well as a window decal letting your customers know your facility was cleaned by the nationwide leader in cleanup and restoration.

Call SERVPRO^® today and ask about our Certified: SERVPRO^® Cleaned program!

847-593-3055

*Research conducted by Message Factors, Inc.