Consumer Attitudes Toward COVID-19 and Cleanliness

6/12/2020 (Permalink)

Do you wonder about your customers’ perceptions toward COVID-19 and how your business is addressing it? Research shows most consumers still worry about risk of exposure, and the cleanliness of your business may impact their willingness to enter your facilities.*

Consumers perceive COVID-19 as a significant risk.

• 68% are constantly thinking about avoiding COVID exposure when out in public.
• 59% are worried about COVID exposure from touching surfaces that have not been sufficiently cleaned.

Consumers have heightened expectations of businesses when it comes to providing a clean and safe environment.

• 81% say businesses need to be more aggressive now than before COVID when it comes to cleaning.
• 71% have higher cleanliness expectations for businesses than for their own homes.
• 73% expect to stay more attuned to cleanliness even after COVID passes.
• 67% say feeling comfortable entering a store hinges on employees wearing masks, and 63% want to see employees cleaning high-touch areas.

Professional cleaning is a potential differentiator for businesses.

• 58% feel professionally cleaned businesses are likely to be much/somewhat cleaner than other businesses.
• All else being equal (product, price, service, convenience), 64% of respondents are more likely to shop at a business with a decal indicating professional cleaning, than at a store without such a decal.

Now is the time to act and show your customers how you prioritize their health and safety. Call SERVPRO^® today and ask about our Certified: SERVPRO^® Cleaned program!

847-593-3055

*Research conducted by Message Factors, Inc.